Amateur Athletes
March 31, 2009 – 8:15 am | No Comment

How will they and  their sports survive?  Given the recent cutbacks at CBC, and the somewhat well known fact that amateur sports don’t make national networks revenue, is there hope?
Are there any alternate solutions for amateur …

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19 Guerrilla Social Media Marketing Secrets
July 26, 2009 – 9:00 am | No Comment

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My wife Wann0apan and I had the fantastic opportunity to spend several days with Jay Levinson and his wife Jeannie while we were in Santiago Chile in April. Jay and I both spoke at the …

Webinar The Social Media Reality Check Study hosted by CNW Group and Leger
April 29, 2009 – 8:00 am | No Comment

Here is a follow up webinar for the Social Media Reality Check Study
The Social Media Reality Check Study was completed as a partnership
project, as opposed to paid research. Full findings from the study will be
published …

Twitter Tools - URL Shorteners
April 8, 2009 – 4:20 am | No Comment

Check out this site - not only do they shorten your URLS - they also provide you with analytics - very cool! http://bit.ly/

Twitter - a Communication Method - Post from Chris Brogan
April 8, 2009 – 4:12 am | No Comment

Please read this great post by Chris Brogan - such a smart guy!  Here is the link to this post http://www.chrisbrogan.com/a-hundred-twitters-a-thousand/
 You should subscribe to Chris’s blog at http://www.chrisbrogan.com/
A Hundred Twitters - A Thousand
This is really …

CNW Group and Leger Marketing Release “Social Media Reality Check”
April 6, 2009 – 12:29 pm | No Comment

TORONTO, April 6 /CNW/ - CNW Group and Leger Marketing today shared a
preview of comprehensive new research into the social media usage, views and
habits of Canadian consumers and public relations practitioners. These summary
results were announced …

Social Networking Grows 93%; Communication Becomes Entertainment
April 6, 2009 – 11:27 am | No Comment

Social Networking Grows 93%; Communication Becomes Entertainment

Social networking among US broadband users has grown an impressive 93% since 2006, and has increased the amount of time people spend communicating online 18%, to 32% of total online time, according to a new report from Netpop Research, LLC that delves into social networking…

Heading out to the 2009 SMCC Conference and Sponsorship Awards
April 2, 2009 – 9:50 am | No Comment
Heading out to the 2009 SMCC Conference and Sponsorship Awards

On Monday April 6th, Canada’s top marketers will gather to discuss the effects of the economy on the sponsorship industry as well as celebrate the best examples of sponsorship programing from 2008.
While I’m looking forward …

Amateur Athletes
March 31, 2009 – 8:15 am | No Comment
Amateur Athletes

How will they and  their sports survive?  Given the recent cutbacks at CBC, and the somewhat well known fact that amateur sports don’t make national networks revenue, is there hope?
Are there any alternate solutions for amateur …

April 6, 2009 SMCC Annual Conference & Sponsorship Marketing Awards
March 30, 2009 – 3:32 pm | No Comment
April 6, 2009 SMCC Annual Conference & Sponsorship Marketing Awards

When times are tough, the tough get going with their most effective sponsorship marketing programs ever. Be inspired to conquer the challenges ahead at the 2009 SMCC Conference and Sponsorship Marketing Awards.

Celebrity Endorsements - Does it matter if you are just infamous
March 23, 2009 – 9:48 am | No Comment
Celebrity Endorsements - Does it matter if you are just infamous

There was a recent ad during superbowl that featured celebrities, former celebrities, who were on the wrong side of wealth, and were actually leveraging their status as a fallen celebrity (these were only related to …