Some people wonder what the actual definition of sponsorship is.  I’m not going down that garden path here. But I do always wonder, how does TV and sponsorship work, particularly in a time when the …

Well, with the ecomomy as it is, I’m glad we can continue to celebrate the Olympics. It is actually kind of hard to believe it is only one year away.

Have you noticed that there is a lot of talk about the recession? Have you seen retail partners offering recession discounts, value days, customer appreciation? 
What do you think of these programs?  Are they any different …

I’ve been around for a long time and I’ve hear the complaints about the NHL all star game, and how the game is boring, and how there is no interest and the event needs to …

Do you remember these?  I think it is great - almost a nostalgic trip back to 1988!  I love to watch this one.