How will they and  their sports survive?  Given the recent cutbacks at CBC, and the somewhat well known fact that amateur sports don’t make national networks revenue, is there hope?
Are there any alternate solutions for amateur …

When times are tough, the tough get going with their most effective sponsorship marketing programs ever. Be inspired to conquer the challenges ahead at the 2009 SMCC Conference and Sponsorship Marketing Awards.

There was a recent ad during superbowl that featured celebrities, former celebrities, who were on the wrong side of wealth, and were actually leveraging their status as a fallen celebrity (these were only related to …

Social Media Survey Results

6S Marketing created the Canadian Social Media Survey to determine how businesses in Canada are using social media marketing for building online communities around their product offerings, and how they are using …

Is it possible that Canadian University Athletics could be as popular and prosperous as our counterparts in the US?

Do you often perform detailed research on the types of people who attend your event. I not just refering to a major sporting event, but even smaller more personal events, private hosting events, open houses?
It …