Social Media Survey Results

6S Marketing created the Canadian Social Media Survey to determine how businesses in Canada are using social media marketing for building online communities around their product offerings, and how they are using social media to increase brand authority and visibility online.

The survey produced surprising stats on the use of Social Media by companies in Canada, as well as individuals. Here are the results. We have licensed these graphs under the Creative Commons Attribution License, please use these graphs as you see fit with a link back to this page.

Age Group % Using Twitter 61+ 10% 51 - 61 36% 41 - 50 47% 33 - 40 61% 26 - 32 56% 19 - 25 63%         Site % of Users LinkedIn 38% FaceBook 69% MySpace 20% Twitter 47% Meetup.com 17% Orkut 5% Livejournal 3%         Site % of Users Del.icio.us 21% Digg 23% Ma.gnolia 4% Technorati 15% Y! Buzz 3% Stumbleupon 19% Reddit 7% Other 3%         Site % of Users YouTube 38% Flickr 29% Metacafe 3% Last.fm 11% Vimeo 10%         Bloggers % of Users Canadian bloggers who run a personal blog 74% Canadian bloggers who run a business blog 57% Canadian bloggers who do both 35%         Blogging Platform % of Users Wordpress 63% Blogger 34% TypePad 2% Moveable Type 1% Livejournal 1% Drupal 3% Expression Engine 1% Other 10%         Employers & Job Seekers % of Users I received a job offer online 22% I hired someone online 9% I have done neither 69%         Managed by % of Users Management 18% I.T. department 4% Marketing department 28% Other staff 13% No work related accounts 37%         Application % of Users BrightKit (HootSuite) 6% Twhirl 8% TweetDeck 15% TwitterBerry 5% TweetLater 3% Twitterriffic 8%         Company Reputation Tracking Online % of Users Yes, my company tracks what is being said about it online 61% No, we do not track things like that 39%