Do you often perform detailed research on the types of people who attend your event. I not just refering to a major sporting event, but even smaller more personal events, private hosting events, open houses?
It …

Some people wonder what the actual definition of sponsorship is.  I’m not going down that garden path here. But I do always wonder, how does TV and sponsorship work, particularly in a time when the …

I don’t think this is a new question, but is it still relevant?  If you are part of the public school system (I’m including Universities here), you will have some idea what I’m talking about.  …