Amateur Athletes
March 31, 2009 – 8:15 am | No Comment

How will they and  their sports survive?  Given the recent cutbacks at CBC, and the somewhat well known fact that amateur sports don’t make national networks revenue, is there hope?
Are there any alternate solutions for amateur …

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Articles tagged with: Sponsorship

Who is going to your event?
March 2, 2009 – 11:03 am | No Comment
Who is going to your event?

Do you often perform detailed research on the types of people who attend your event. I not just refering to a major sporting event, but even smaller more personal events, private hosting events, open houses?
It …

TV and Sponsorship
February 27, 2009 – 9:49 am | No Comment
TV and Sponsorship

Some people wonder what the actual definition of sponsorship is.  I’m not going down that garden path here. But I do always wonder, how does TV and sponsorship work, particularly in a time when the …

Should Schools Be Exempt from Corporate Sponsorship
January 12, 2009 – 12:49 pm | No Comment
Should Schools Be Exempt from Corporate Sponsorship

I don’t think this is a new question, but is it still relevant?  If you are part of the public school system (I’m including Universities here), you will have some idea what I’m talking about.  …