Amateur Athletes
March 31, 2009 – 8:15 am | No Comment

How will they and  their sports survive?  Given the recent cutbacks at CBC, and the somewhat well known fact that amateur sports don’t make national networks revenue, is there hope?
Are there any alternate solutions for amateur …

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Articles tagged with: TV

TV and Sponsorship
February 27, 2009 – 9:49 am | No Comment
TV and Sponsorship

Some people wonder what the actual definition of sponsorship is.  I’m not going down that garden path here. But I do always wonder, how does TV and sponsorship work, particularly in a time when the …